Logo redesign and brand language for Tradewind satellite parts

The Tradewind product line was an exclusive line of RF equipment for Pace International. However, it had a reputation for being cheep and looking cheep. With the help of their engineer, the quality control began to be top notch, but the look still felt lacking. I was asked to create a logo & identity system that looked sophisticated, and was instantly recognizable if seen on the back of a truck. The logo takes visual cues from the Clipper ships of old, but is simplified in a prominent mark set against a deep, rich Tradewind blue. The dark tones helped position Tradewind as a professional product.